It is the same audience caught at a different time

Magazine and print advertising are important tools to communicate the benefits of your brand to the person who is tuned into it and “already listening”. Strong brand recognition is difficult to maintain without some form of print advertisement. Magazines are read when people have a “breathing moment”, usually during leisure time or a break in a busy schedule. This is perfect timing to imprint the “cool” side of your brand on their minds, which might later be a key element during purchase decision-making.

How to create a great ad

You only have a fraction of the second to capture your prospect’s attention. When a reader scans or should we say skims the magazine page the key elements in order of importance are:

• Imagery
• Main headline
• Secondary headline
• Ad’s text copy

There is a chance that you will be losing most of the audience at the very first steps and there will be only a few that will make it to the last step, which is actually reading a text copy. It is a normal process, but you have to fight to win their hearts every single step of the way. One Imprint is experienced in creating simple, minimalistic and very well designed ads that will help you win this battle. We will develop stunning imagery and jaw dropping headlines that are the most important elements is this scheme. We will also make sure your ad has a heart and a story line that develops as they go deeper into reading. 

ROI, R&D, Costs and Analysis

Although the good ROI from the print ads is certain, you would typically not expect the immediate results from the magazine advertising. It is better to make a commitment to a few publications and create the brand recognition that only comes with time and consistency. It is important to research the market and see what kind of products your competitors are advertising in what magazines.

Print ads are often a “shot in the dark”, the results are tougher to measure and it is usually much more expensive than running online ads. Although most marketers still agree that it is an essential part of any marketing campaign. During these tough economic times many publications are offering deep discounts off their typical rates.  Now is the time to take advantage. We can help you negotiate a better price.

Leave it to One Imprint

At One Imprint we are here to help. We’ll make sure your advertising budget is wisely spent and the ROI is maximized. One Imprint has a comprehensive market analysis tools and techniques to optimize you advertising campaign and measure the results. With One Imprint Advertising Program you will get predictable and measurable results from printed media ads.